Archive for the ‘Business Idea’ Category

How to Design a Great Seminar

Design Great Seminar

Designing a great seminar is simple if you follow this three-part process. Focus on where your participants are right now. What is their level of expertise on the topic before taking your seminar: beginner, intermediate, or advanced? Among the most common mistakes a seminar leader makes is to create a seminar that is either too [...]

How to Choose a Winning Seminar Topic

Winning Seminar Topic

A winning seminar topic is one that will attract lots of people who are willing to spend their time and money to attend your seminar. I. Choose a Topic That You Love What do you love to talk about? What is your passion? What topic do you find fascinating? What valuable information would you love [...]

Winning a slice of the market pie

market share

Sooner or later, some banker, advisor, or partner will ask you about your market share. Are you ready? These definitions and calculation approaches will help. Market share is the portion of all the sales of products, like yours, taking place in your market area that your business captures. You can calculate your market share by [...]

Why values matter

A company’s strong sense of values can guide it through troubled times and also improve the  bottom line. Studies have shown that companies that recover best from man-made catastrophes and emerge with their reputations intact are the ones with the ability to recognize their responsibilities to their customers, shareholders, employees, and the public. Plenty of [...]

Building entry barriers

If your company is entering a new (to you) industry or market area, expect to face some barriers as you seek to compete profitably with companies already up and running in your business. At the same time, think about building some barriers of your own in an effort to up the ante for potential competitors [...]

Diamonds are forever, but what about De Beers?

For most of the 20th century, De Beers wasn’t just a player in the diamond industry, but also the diamond industry’s dominant force. Using both ethical and underhanded practices — including the use of West African mercenaries — De Beers controlled the world’s diamond supply. The result: The company kept diamonds scarce and diamond prices [...]

Building a Profitable Business Model

business_models

Utility and price are only part of the story. At the end of the day, every company – dot-coms included – has to turn a profit. Successful innovators have lean and profitable business models from the outset. And a good business model is itself a powerful defense against imitation. The fact that CNN, for example, [...]

Transplanting a great idea

A successful business doesn’t necessarily require an original idea. A few years back, a California chef who was vacationing in Spain discovered the joy of tapas, the traditional finger food that Spaniards eat during the supper hour. On the spot, he knew that people in Los Angeles would go wild for tapas. What’s more, he [...]

Brainstorming Business Ideas

From technologies, to careers, to personal tastes, the world is moving faster than it’s ever moved before. The pace of change can be dizzying for sure, and it brings with it plenty of uncertainty and risk. But all that change also leads to big opportunities for visionaries who can foresee market wants and needs and [...]