Archive for the ‘Business Model’ Category

Winning a slice of the market pie

market share

Sooner or later, some banker, advisor, or partner will ask you about your market share. Are you ready? These definitions and calculation approaches will help. Market share is the portion of all the sales of products, like yours, taking place in your market area that your business captures. You can calculate your market share by [...]

Building entry barriers

If your company is entering a new (to you) industry or market area, expect to face some barriers as you seek to compete profitably with companies already up and running in your business. At the same time, think about building some barriers of your own in an effort to up the ante for potential competitors [...]

Building a Profitable Business Model

business_models

Utility and price are only part of the story. At the end of the day, every company – dot-coms included – has to turn a profit. Successful innovators have lean and profitable business models from the outset. And a good business model is itself a powerful defense against imitation. The fact that CNN, for example, [...]

Overcoming Adoption Hurdles

Even an outstanding value proposition and an unbeatable business model may not be enough to guarantee a product’s success. Almost by definition, innovations threaten the status quo, and for that reason often provoke fear and resistance among a company’s three main stakeholders– its employees, its business partners, and the general public. Would-be innovators ignore those [...]