Archive for the ‘Business Plan’ Category

Winning a slice of the market pie

market share

Sooner or later, some banker, advisor, or partner will ask you about your market share. Are you ready? These definitions and calculation approaches will help. Market share is the portion of all the sales of products, like yours, taking place in your market area that your business captures. You can calculate your market share by [...]

Defining Milestones Business Plan

project management

Setting goals and establishing measurable objectives is a critical part of business planning. (Take a look at Chapter 3 to find out more about setting goals and objectives.) But knowing your goals and objectives isn’t enough. You can’t just say you’ll get around to achieving them; you need to establish and hold yourself accountable to [...]

Diamonds are forever, but what about De Beers?

For most of the 20th century, De Beers wasn’t just a player in the diamond industry, but also the diamond industry’s dominant force. Using both ethical and underhanded practices — including the use of West African mercenaries — De Beers controlled the world’s diamond supply. The result: The company kept diamonds scarce and diamond prices [...]

The Anatomy of a Business Plan

Business plans come in all shapes, sizes, formats — even colors — but they all share a similar framework. The following components, presented in the order they generally appear, are common elements in most business plans: Table of contents: This element is a guide to the key sections in your business plan and is especially [...]

Buying into the value of business planning

The time you invest in your business plan will pay off many times over. Following are some of the most obvious benefits you’ll gain from business planning: A clear statement of your business mission and vision A set of values that can help you steer your business through times of trouble A description of your [...]

Defining Your Business-Planning Situation

To get your business where you want it to go, you need a map to follow, which is what your business plan is all about. It starts with a description of your current situation; describes your future plans; defines your opportunities; and details the financial, operational, marketing, and organizational strategies you’ll follow to achieve success. [...]