1. Population. As in any form of marketing, you want to choose locations with significant populations. There is no magic size for a city to qualify as a good location for a seminar, but generally any city with a population of a million or more is a viable site. Of course, there are many excellent cities for seminars that have populations of fewer than a million. Usually these cities draw from a greater metropolitan area. San Francisco and northern New Jersey are good examples of densely populated areas that fit this description.
2. Accessibility to transportation. If your audience will be arriving by plane, it is important to choose a city with daily, nonstop flights. Air access is especially important if you have to attract an audience from diverse parts of the country. However, surveys show that the majority of seminar participants travel 100 miles or less. Therefore, you should consider locations that have easy and convenient access by car or public transportation.
3. Economic conditions. Although you might choose an area or city that has a substantial population, it is important to consider the community’s economic base. The presence of the following institutions or conditions are favorable signs: Fortune 500 companies, large universities and colleges, a wide variety of first-class hotels, an active chamber of commerce and/or convention center, and low unemployment.
4. Charisma. Ask yourself this question, “When I think of this city what do I think of?” Your answer to this simple question will give you a good idea of what others will think when you advertise your seminar in this location. Bayonne, New Jersey, is my hometown, but, although it is quite a beautiful place, thanks to lots of Johnny Carson jokes very few people view it as such. Similarly, cities such as Miami or Las Vegas evoke images that will have either a positive or negative effect on your marketing efforts, depending on your target audience. Availability of entertainment, such as sporting events, theater, and other cultural activities, contribute to the charisma of a city and should also be considered when choosing a city as a seminar location.

Incoming search terms:

• choosing location for seminars
• criteria locatie seminars
• criteria of choosing seminar location
• good seminar locations
• picking a site for a seminar
• seminar location ideas